Ecommerce Manager

Company: Welcome Traders Limited
Location: Sacramento
Posted on: June 25, 2022

Job Description:

This role will be based in our HQ in Sacramento, California.
About the role
We are looking for an experienced Marketing Operations professional with a background in ECommerce and direct-to-consumer business solutions. You will work cross-functionally with Welcome Trader's go-to-market (GTM) organization, including Consumer Marketing, Business Systems, Customer Success, and Logistics, to streamline processes and perform ad hoc data analyses to offer recommendations and improve processes for the direct to consumer business. Reporting to our Director of Consumer Marketing, you will administer changes on a company website, Amazon, and any additional eCommerce channels and notifications and demand planning processes for the Consumer business.
Responsibilities--- The eCommerce Manager will develop and execute our eCommerce strategy for our own stores and digital marketplaces--- This position will ensure brand awareness and will optimize online experience consistent across platforms and geographies--- This position will report to the Senior Director of Digital Marketing & eCommerce--- Owns Welcome Traders global end-to-end consumer purchasing experience, including owned online stores and presence on external marketplaces--- Drives eCommerce strategy, including loyalty, offers, subscriptions, discount, and referral programs--- Maximizes sales on a company website, Amazon, and any additional eCommerce channels--- Drives collaboration with cross-functional teams including brand and digital marketing, sales, finance, operations, and supply chain, to maximize eCommerce sales and the consumer buying experience--- Experiments with and introduces new eCommerce capabilities--- Creates and gains organizational alignment on eCommerce launch plans for new products on existing platforms and for new geographies and new eCommerce stores--- Sets, measures, and continuously optimizes key digital and sales metrics related to online store performance--- Develops eCommerce marketing budget, metrics, and measurement program for all initiatives--- Manages eCommerce agencies and partners as necessary to achieve objectives

Qualifications--- Bachelors degree or higher--- 4+ years total eCommerce and digital marketing experience--- Strong knowledge of eCommerce platforms including Shopify, Walmart and Amazon--- Built or optimized online stores--- Track record of making data-driven decisions, operating with an agile, test/learn/iterate operating mindset--- Hands on experience in SEO, SEM, and have managed digital marketing campaigns--- Bias toward action when faced with uncertainty or a new challenge--- Excited about solving complex problems that will improve people's health around the world--- Resourceful and skillfully leverage internal and external networks and build new connections and relationships to reach business goals--- High sense of ownership and accountability for your work--- Diversity & inclusion and strive to maintain a respectful, open, and fun environment at work

Keywords: Welcome Traders Limited, Sacramento , Ecommerce Manager, Professions , Sacramento, California