Ecommerce Manager
Company: Welcome Traders Limited
Location: Sacramento
Posted on: June 25, 2022
|
|
Job Description:
This role will be based in our HQ in Sacramento, California.
About the role
We are looking for an experienced Marketing Operations professional
with a background in ECommerce and direct-to-consumer business
solutions. You will work cross-functionally with Welcome Trader's
go-to-market (GTM) organization, including Consumer Marketing,
Business Systems, Customer Success, and Logistics, to streamline
processes and perform ad hoc data analyses to offer recommendations
and improve processes for the direct to consumer business.
Reporting to our Director of Consumer Marketing, you will
administer changes on a company website, Amazon, and any additional
eCommerce channels and notifications and demand planning processes
for the Consumer business.
Responsibilities--- The eCommerce Manager will develop and execute
our eCommerce strategy for our own stores and digital
marketplaces--- This position will ensure brand awareness and will
optimize online experience consistent across platforms and
geographies--- This position will report to the Senior Director of
Digital Marketing & eCommerce--- Owns Welcome Traders global
end-to-end consumer purchasing experience, including owned online
stores and presence on external marketplaces--- Drives eCommerce
strategy, including loyalty, offers, subscriptions, discount, and
referral programs--- Maximizes sales on a company website, Amazon,
and any additional eCommerce channels--- Drives collaboration with
cross-functional teams including brand and digital marketing,
sales, finance, operations, and supply chain, to maximize eCommerce
sales and the consumer buying experience--- Experiments with and
introduces new eCommerce capabilities--- Creates and gains
organizational alignment on eCommerce launch plans for new products
on existing platforms and for new geographies and new eCommerce
stores--- Sets, measures, and continuously optimizes key digital
and sales metrics related to online store performance--- Develops
eCommerce marketing budget, metrics, and measurement program for
all initiatives--- Manages eCommerce agencies and partners as
necessary to achieve objectives
Qualifications--- Bachelors degree or higher--- 4+ years total
eCommerce and digital marketing experience--- Strong knowledge of
eCommerce platforms including Shopify, Walmart and Amazon--- Built
or optimized online stores--- Track record of making data-driven
decisions, operating with an agile, test/learn/iterate operating
mindset--- Hands on experience in SEO, SEM, and have managed
digital marketing campaigns--- Bias toward action when faced with
uncertainty or a new challenge--- Excited about solving complex
problems that will improve people's health around the world---
Resourceful and skillfully leverage internal and external networks
and build new connections and relationships to reach business
goals--- High sense of ownership and accountability for your
work--- Diversity & inclusion and strive to maintain a respectful,
open, and fun environment at work
Keywords: Welcome Traders Limited, Sacramento , Ecommerce Manager, Professions , Sacramento, California
Click
here to apply!
|