Social Media Manager Strategist
Company: Zipline
Location: South San Francisco
Posted on: April 2, 2026
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Job Description:
About Zipline Zipline is the world’s largest and most
experienced drone delivery service. We are on a mission to serve
all humans equally by ensuring access to food, medicine and
essential goods anytime, anywhere. We design, build, and operate
the world’s largest autonomous logistics system, delivering
critical supplies quickly and reliably. Today, Zipline operates on
four continents, makes a delivery somewhere in the world every 30
seconds, and has completed millions of deliveries to date,
including blood, vaccines, medical supplies, food, and retail
products. Our customers include the world’s largest and most
prominent healthcare systems, governments, retailers, restaurants
and global businesses who rely on us to save lives, reduce
emissions, increase economic opportunity, and provide delivery from
point A to point B as fast as possible. The drone is only 15% of
what we’ve built to enable seamless, reliable, global operations.
Our system strengthens supply chains, reduces congestion, and gives
people time back. With more than 140 million commercial autonomous
miles safely flown, Zipline is redefining access to healthcare,
consumer products, and food across the globe. We operate at a
global scale and are looking for practical problem solvers who
thrive on real-world challenges and rapid growth. Our team is
motivated by building systems that have a direct, meaningful impact
on people’s lives and by scaling the future of logistics. We are
seeking people who sculpt from first principles, enjoy facing
adversity, and can do the impossible at record breaking speeds.
About You and The Role Zipline’s communications team shapes and
shares the company’s story and impact. We develop and implement
strategies and tactics to educate our target audiences about
Zipline, tell stories that raise awareness about what we’re doing
and the impact that we’re having, increase acceptance of and
excitement for our system, and cultivate ambassadors. We are
passionate storytellers and make complex topics simple and
understandable. Zipline is in the middle of massively expanding in
the U.S. and will be delivering food, medicine, retail items and
more directly to people’s homes in many states over the next few
years. We are seeking a Social Media Manager Strategist for our
social media channels to own day-to-day community engagement across
Zipline’s social platforms and serve as the front line of our brand
online. This role is responsible for engaging audiences in real
time, shaping conversation, building trust and brand love, and
helping foster an informed, enthusiastic, and supportive community
around Zipline’s mission, technology, and service. You must be a
digital native, deeply plugged into culture, have strong creative
instincts, be fast on your feet, have excellent judgment, and be
highly attuned to tone, context, and risk. You’ll thrive in this
role if you are calm under pressure, are sharp and witty with
language, are a hard worker, run towards fires not away from them,
and energized by engaging directly with people at scale. Your work
will strengthen our brand, engage our desired audience, and drive
awareness of our mission and impact. It will play an instrumental
role in buildings and defending our reputation, generating
awareness and cultivating advocacy for Zipline’s work and
operations. By doing that, you’ll help millions of people save time
and get access to faster, more convenient and more affordable
delivery that’s better for the environment. This is an in-person
role based in South San Francisco, with up to 20% travel. What
You'll Do Own day-to-day community management across Zipline’s
global social platforms including Instagram, TikTok, X, YouTube,
and emerging channels. Engage with audiences in real time by
responding to comments, DMs, mentions, and trends with speed,
accuracy, and strong judgment. Act as the voice of Zipline online,
maintaining a consistent, human, and brand-aligned tone across
platforms. Monitor social conversations, sentiment, and emerging
issues; flag risks and opportunities early. Build a
social/community engagement plan based on growth targets. Track
performance, engagement, sentiment and iterate quickly based on
platform insights and audience response. Lead the development and
management of our cross channel posting schedule, including working
cross functionally and holding other teams/team members accountable
for deadlines. Monitor earned media content, select clips and share
them on social accordingly. Support launches and key moments with
elevated community engagement and moderation. Surface insights and
analytics from the community and provide reporting to inform
content, messaging, FAQs, and broader comms strategy. Maintain
Zipline’s brand voice and visual standards while moving fast and
experimenting creatively. Partner closely with Communications,
Social Film, Marketing, and Operations as necessary. What You'll
Bring 6 years of experience managing social media communities for a
brand, organization, or media company. Exceptional writing skills
and strong instincts for tone, nuance, and audience context.
Copywriting experience is a plus. Experience engaging with large,
diverse audiences in fast-moving or high-visibility environments.
Experience building a social media plan with growth targets, and
executing against that is a plus. Digital native personality. Deep
understanding of social platforms, culture, best practices, trends
and formats. Proven judgment when navigating sensitive, complex, or
high-pressure situations. Ability to multitask, prioritize, and
stay calm while managing multiple live conversations. Excellent
attention to detail, organization, and follow-through. Strong
storytelling instincts. Experience working with media relations,
creators, influencers and YouTubers is a plus. Excellent project
management skills, judgment, attention to detail and ability to
work cross-functionally and manage multiple projects at the same
time. Desire and ability to travel for work (approximately 20%)
You’ll Thrive in the Role If: You like to work in fast-paced
environments, are great at multitasking, and can go with the flow.
You have excellent attention to detail. You are equal parts
creative and strategic. You are intellectually curious and a team
player. You are passionate and excited about Zipline’s mission,
impact and products. You’re comfortable as an “intrepreneur,” look
for ways to continuous improve and take ownership. What Else You
Need to Know This role is based out of our South San Francisco, HQ.
The starting cash range for this role is $110,000-150,000. Please
note that this is a target, starting cash range for a candidate who
meets the minimum qualifications for this role. The final cash pay
for this role will depend on a variety of factors, including a
specific candidate's experience, qualifications, skills, working
location, and projected impact. The total compensation package for
this role may also include: equity compensation; discretionary
annual or performance bonuses; sales incentives; benefits such as
medical, dental and vision insurance; paid time off; and more.
Zipline is an equal opportunity employer and prohibits
discrimination and harassment of any type without regard to race,
color, ancestry, national origin, religion or religious creed,
mental or physical disability, medical condition, genetic
information, sex (including pregnancy, childbirth, and related
medical conditions), sexual orientation, gender identity, gender
expression, age, marital status, military or veteran status,
citizenship, or other characteristics protected by state, federal
or local law or our other policies. We value diversity at Zipline
and welcome applications from those who are traditionally
underrepresented in tech. If you like the sound of this position
but are not sure if you are the perfect fit, please apply!
Keywords: Zipline, Sacramento , Social Media Manager Strategist, PR / Public Relations , South San Francisco, California