Chief Revenue Officer
Company: 4Insite
Location: Sacramento
Posted on: January 15, 2021
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Job Description:
The CRO is a pivotal role that is responsible for aligning with
the technology team in creating a comprehensive sales and marketing
plan/strategy/roadmap for achieving the business goals. Additional
responsibilities include developing the overall product messaging
and positioning, supporting customer presentations, marketing
collateral, demos, videos, sales enablement materials, sustaining
marketing activities and industry engagements.Responsibilities*
Create a standardized outreach for current and future clients and
coordinate its implementation across sales channels, client
management, and marketing and communications* Develop growth
strategies with the senior leadership team* Create accountability
within the company by developing appropriate metrics and
coordinating compensation and promotions with these metrics*
Prospect and close relationships with key target clients* Monitor
the revenue pipeline and leads, adjusting as necessary to create
sustainable growth* Drive marketing leadership to create and
execute winning marketing strategies to drive profitable growth*
Inspire customer success leadership to define and deliver on the
customer value proposition, without sacrificing profitability
targets.* Propel sales leadership to develop and implement revenue
driving strategies, which create long-term customer and business
value.* Establish both short-term results and long-term strategy,
including revenue forecasting* Monitor the strategies and processes
across the revenue cycle from customer acquisition to engagement to
success* Fill management gaps by building and training individuals
and teams in Sales and Account Management* Develop and implement
robust sales management processes - pipeline, account planning, and
proposals* Oversee all Channel/Partner Development - adding new
sales channels and 3rd party resellers and partners if applicable*
Drive a "lean startup" style environment of constant
experimentation and learning* Leverage customer research (quantity
and quality) to provide strategic leadership for brand architecture
and positioningQualifications* A curiosity focused on finding new
ways to market a product* Experience with the development and
roll-out of sales training program* 10+ years executive level
experience in leading sales, lead generation and marketing teams in
a SaaS/enterprise software environment* Mastery of negotiations and
contractual terms analysis* Demonstrable experience designing
and/or identifying repeatable and scalable operations* An
operator's understanding of the sales funnel data and management*
Business intelligence, data analytics, and reporting industry
background preferred* The product and marketplace authority
necessary to influence product management, marketing, design,
operations and engineering* Bachelor's Degree (or Higher)
Keywords: 4Insite, Sacramento , Chief Revenue Officer, Other , Sacramento, California
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