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DIRECTOR OF SALES & MARKETING

Company: Hotel Winters
Location: Winters
Posted on: December 5, 2019

Job Description:

Job Location : Hotel Winters - Winters, CA Salary Range : Undisclosed DIRECTOR OF SALES & MARKETING With the ever-changing world of sales, trends that work then may not work now. Would you consider yourself as "ever-evolving"? Do you build trust and project a genuine personality, not just to your team, but to your clients? Do you consider yourself the cheerleader of the group, motivating everyone in your circle? If so, you may be our future Director of Sales & Marketing . Here's how the job would look like: The Director of Sales & Marketing will be based out of the property in Winters, CA. The position will plan, manage and oversee the Corporate, Wholesale, SMERF, and Group Sales, and applicable operations to achieve customer satisfaction and meet/exceed sales, revenue and profit objectives. Responsibility includes the short- and long-term planning and day-to-day operations of the group sales division and coordinating with the catering division for wedding blocks with catering needs. Assists General Manager in preparation of the marketing, advertising, sales plans, programs and annual budget; manages within approved plans and budgets. Responsible for the daily operations, training, and directing of the sales and marketing department. Here are your responsibilities: Solicit, negotiate and book new and repeat business through various efforts (outside sales calls, telemarketing, mailings, referrals, property tours, networking, etc.); maximize room revenue to meet/exceed goals. Recommend, assist in developing, implementing, monitoring, and controlling the group annual budget and marketing plan, analyze competition, market trends and customer needs and comments; prepare and review forecasts, period and month-end reports and various sales and rate reports to continually assess the group and catering's productivity against the budget, plan and market place. Implement systems to supervise the daily operations of the Reservations to ensure compliance and consistency with policies, procedures, sales programs and techniques and maintenance of equipment. Work with General Manager to implement systematic daily pick-up analysis, strategy adjustments and reporting. Work in conjunction to perform competitive benchmark studies and follow market trends. Implement company programs (OLS/Franchiser) and direct the operations in a manner consistent with OLS's policies and procedures to meet/exceed budgeted room night, average rate and revenue goals while ensuring quality customer service. Develop and continually enhance relationships with key corporate, business and travel industry accounts, community organizations and professional associations to maintain high visibility and increase our market share. Possesses up-to-date knowledge in the marketing and sales profession, as well as the industry; is regarded as an expert and/or proficient in the technical/functional area and understanding systems. Experience developing effective product responses, delivery systems and methods for measuring and evaluating direct sales and marketing results. Thorough knowledge of online distribution channels within both leisure and group segments. Strong understanding of customer relationship principles and experience implementing operational CRM across company disciplines. Act as liaison with other departments in the hotel via weekly meetings to provide information in a timely manner and ensure group needs are carried out as contracted. Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue. Manage associate relations in order to attract, retain and motivate direct reports; hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communications, discipline and terminate, as appropriate. You may be assigned these: Participate in trade shows and community and professional organizations to maintain high visibility and the achievement of sales and revenue goals Perform special projects and other responsibilities as assigned. Participate in hotel committees, MOD program and task force assignments. Our expectations from you: Abide by payroll policies, procedures (punch in/punch out), Meals and Rest Periods policy and OLS Rules of Conduct. Demonstrate a working knowledge of all hotel safety and security procedures as required maintaining a secure and safe environment for associates as well as guests. Report any unusual occurrences and/or request to the General Manager. Read and abide by all the regulations and rules of conduct stated in the associate handbook. These are what the job requires: Education: A four-year college degree or equivalent education/experience. Experience: 2 or more years as top sales leader position in a hotel/hospitality environment of comparable scale to OLS Hotels & Resorts or six years of employment in a related position with this company or other companies. Previous sales and marketing leadership responsibility overseeing all related functions for an upscale or boutique/luxury property of comparable scale to OLS Hotels & Resorts (four diamond level or higher). Knowledge of travel trade industry, group markets and leisure segment including key contacts that would serve to source business for the property and that align with the profile and prestige positioning of OLS Hotels & Resorts Skills and Abilities: Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession. This includes experiential knowledge required for management of people, complex problems and efficient sales activities. Makes decision within the standards of the position which can impact more than one department, but usually not more than one hotel. One general policies and procedures are available for guidance and superior is kept informed only of general directions of assignment. Requires analyzing activities or information involving some original data manipulation or interpretation to arrive at logical conclusions. Strong computer knowledge and skills related to MS Office Programs. Must possess highly developed communication skills to frequently negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients. No. of associates supervised : 0 associate(s) Travel required: Local travel weekly. National travel required a minimum of 2-3 times per year. Hours Required: 40-50 hours over a 5-day period.

Keywords: Hotel Winters, Sacramento , DIRECTOR OF SALES & MARKETING, Hospitality & Tourism , Winters, California

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