Next Best Action Campaign Manager

Company: U.S. Bank
Location: Sacramento
Posted on: May 28, 2023

Job Description:

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.
Job Description
Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and/or supervisors of complex support, production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges. Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
Basic Qualifications

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  Bachelor's degree, or equivalent work experience
  
  
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  10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
  
  
  Preferred Skills/Experience
  
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    Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
    
    
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    Strong organizational, interpersonal and team building skills
    
    
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    Excellent verbal, written and presentation skills
    
    
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    Agility in thinking and delivery, along with proven ability to take direction in support of company goals
    
    
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    Strong decision-making and problem-solving skills
    
    
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    Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
    
    
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    Proficient computer navigation skills using a variety of software packages
    
    
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    MBA or equivalent markers of high achievement are a plus
    
    
    If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
    Learn how the way we work at U.S. Bank (https://assets.phenompeople.com/CareerConnectResources/prod/UBNAGLOBAL/documents/Thewaywework-1666895142717.pdf) drives meaningful relationships with our customers and collaboration across the company.
    Benefits:
    Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
    
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      Healthcare (medical, dental, vision)
      
      
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      Basic term and optional term life insurance
      
      
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      Short-term and long-term disability
      
      
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      Pregnancy disability and parental leave
      
      
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      401(k) and employer-funded retirement plan
      
      
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      Paid vacation (from two to five weeks depending on salary grade and tenure)
      
      
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      Up to 11 paid holiday opportunities
      
      
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      Adoption assistance
      
      
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      Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
      
      
      EEO is the Law
      U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company's status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS (https://eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf) EEO poster.
      E-Verify
      U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
      The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, US Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401k contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $131,240.00 - $154,400.00 - $169,840.00
      U.S. Bank will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

Keywords: U.S. Bank, Sacramento , Next Best Action Campaign Manager, Executive , Sacramento, California