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Email Automation Manager

Company: Golden1 Credit Union
Location: Sacramento
Posted on: January 25, 2023

Job Description:

TITLE: EMAIL AUTOMATION MANAGER STATUS: EXEMPT DEPARTMENT: DIGITAL SERVICES DATE: 12/22 REPORTS TO: DIRECTOR, DIGITAL EXPERIENCE JOB CODE: 11189 GRADE: 24S PAY SCALE: $95,300.00 - $114,300.00 ANNUALLY GENERAL DESCRIPTION: Responsible for driving optimized email initiatives that promote user engagement and conversion. The role works closely with the Marketing and Digital Services team members to build, coordinate, and manage campaign initiatives, deliver a best-in-class audience experience, and inform the ESP (CheetahMail) roadmap. The Email Automation Manager acts as a subject matter expert on email best practices and makes strategy recommendations based on performance analytics. The right candidate is a blend of strategic thinker and in-the-trenches practitioner-being able to think three steps ahead while still getting the day-to-day work done. TASKS, DUTIES, FUNCTIONS:

  • Serve as the resident subject matter expert for email automation and CheetahMail in particular.
  • Conduct relevant research, formulate strategy and implementation plans, as well as tactical approaches for capitalizing on new technological investments and those already in place.
  • Drive strategic efforts to grow and optimize email initiatives, elevating best practices to key stakeholders, and ensuring consistency across all email marketing.
  • Utilize email automation tools to support Marketing campaigns by building integrated campaigns, reviewing, and approving messaging, maintaining email calendar, conducting A/B testing, and evaluating user experience.
  • Collaborate with the Marketing, Digital Services, IT, and other departments across Golden 1 to develop segmented email communications and user journeys that help drive engagement and revenue.
  • Work with key stakeholders to troubleshoot technical issues within email marketing tools and conduct high-level training for new team members.
  • Be the resident expert on email strategy and guide key stakeholders on email best practices, testing initiatives, segmentation, and overall optimization.
  • Lead and ensure flawless 360 execution of email campaigns in support of marketing efforts: From planning, briefing, segmentation definition, testing plans, lite email coding, QA, campaign set-up, to reporting.
  • Build, maintain and evolve recurring email channel/campaign reporting in collaboration with relevant stakeholders. Regularly surface feedback on trends, successes, or potential areas for concern.
  • Research competitive landscape to identify new opportunities, and stay up to date on email best practices, including ways to center accessibility as a key component in the credit union's email strategy.
  • Maintain a thorough understanding of state and federal laws and regulations related to credit union compliance including bank secrecy and anti-money laundering laws appropriate to the position.
  • Provide enthusiastic, professional, and courteous service to Golden 1 members, non-members, and employees.
  • Perform other duties as assigned. PHYSICAL SKILLS, ABILITIES, AND EXERTION UTILIZED IN THE PERFORMANCE OF THESE TASKS:
  • Effective oral and written communication skills required to varying levels of analytical daily tasks.
  • Must possess sufficient manual dexterity to skillfully operate standard office equipment such as a personal computer, VOIP telephone, printers, scanners, etc. ORGANIZATIONAL CONTACTS & RELATIONSHIPS:
  • INTERNAL: All levels of staff.
  • EXTERNAL: Vendors, management, other financial institutions, and other contact centers. QUALIFICATIONS:
  • EDUCATION: Bachelor's Degree in management of Information Systems, Marketing, Communications and/or comparable experience.
  • EXPERIENCE: Minimum seven years of experience designing, managing, and deploying email automation initiatives and strategy.
  • KNOWLEDGE/SKILLS:
  • Demonstrated technical experience with CheetahMail or similar, enterprise-grade email marketing platforms
  • Demonstrated experience coding emails (HTML, CSS, Photoshop, mobile responsive email design)
  • Possess exceptional written and verbal communication skills
  • Detail-oriented with the ability to manage competing priorities in a fast-paced environment
  • Demonstrated history managing multi-layered projects across various cross-functional teams, hitting milestones, and achieving KPIs
  • Possess a data-driven mindset, with experience defining key business metrics for email marketing and managing email experimentation
  • Experience collaborating with a range of stakeholders on various projects
  • Tactical project management experience from concept to completion PHYSICAL REQUIREMENTS:
    • Prolonged sitting throughout the workday with occasional mobility required.
    • Corrected vision within the normal range.
    • Hearing within normal range. A device to enhance hearing will be provided if needed.
    • Occasional movements throughout the department daily to interact with staff, accomplish tasks, etc. LICENSES/CERTIFICATIONS: THIS JOB DESCRIPTION IN NO WAY STATES OR IMPLIES THAT THESE ARE THE ONLY DUTIES TO BE PERFORMED BY THIS EMPLOYEE. HE OR SHE WILL BE REQUIRED TO FOLLOW OTHER INSTRUCTIONS AND TO PERFORM OTHER DUTIES REQUESTED BY HIS OR HER SUPERVISOR THAT ARE WITHIN HIS / HER KNOWLEDGE, SKILL AND ABILITY AS WELL AS HIS / HER MENTAL AND PHYSICAL ABILITIES. REV. 1/17/2023

Keywords: Golden1 Credit Union, Sacramento , Email Automation Manager, Executive , Sacramento, California

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