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Product Marketing Manager

Company: Meta
Location: Sacramento
Posted on: November 26, 2022

Job Description:

Summary: Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, WhatsApp, and Novi further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click Apply to Job online on this web page.Required Skills: Product Marketing Manager Responsibilities:

  • Translate market research into the development of products that drive partner value and benefit people
  • Identify opportunities and represent the view of the market by conducting industry research, including deep quantitative, qualitative, and competitive analysis
  • Analyze product performance, synthesize customer feedback, and advocate improvements
  • Collaborate with the Product Management, Media Partnerships, Engineering, Sales, Communications, and other key teams
  • Drive product strategy bridging short-term execution and long-term vision
  • Oversee go-to-market efforts globally to support product launches and scaled adoption
  • Manage comprehensive, cross-functional activities including betas, positioning, policy, and product documentation
  • Telecommuting is permitted from anywhere in the United States
  • 7% international 18% domestic travelMinimum Qualifications: Minimum Qualifications:
  • Masters degree in Market Research, Communications, Business Administration, or a related field and 24 months of experience in the job offered or in a related occupation. Experience must include 24 months involving the following:
  • Facilitating market research, including development of quantitative and qualitative surveys, voice-of-customer interviews and market sizing, developing competitive analyses, assessing competitors value propositions and identifying innovation opportunities to perform market segmentation, targeting, and positioning
  • Business-to-business development and marketing with a technical salesforce to support customers in the field of marketing and digital tools, including all aspects of product catalog development, such as Java/J2ME, Content Management, UX, EX, SEO, and Digital Assets
  • Assessing business requirements and performing gap analysis to design digital strategies enabling business development and innovation opportunities that support client needs
  • Product design, development, testing, and deployment using digital tools per business and market needs
  • Data analysis to provide insights and build actionable plans that support business hypothesis and automate and optimize processes and operations
  • Facilitating market positioning by leveraging digital marketing and marketing automation tools to enable marketing and branding campaigns
  • Enabling change management through training and communication plans for clients, senior managers, and executives to establish industry best practices and standardsIndustry: InternetEqual Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

Keywords: Meta, Sacramento , Product Marketing Manager, Executive , Sacramento, California

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