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Local Sales Manager - KQCA

Company: Hearst Television
Location: Sacramento
Posted on: September 22, 2022

Job Description:

KQCA-TV, the Hearst Television, Inc., My58 in Sacramento, California, seeks a dynamic Local Sales Manager. Under the direction of the General Sales Manager, the Local Sales Manager directs the local sales department at KQCA. We are looking for a sales leader who creates a positive culture for success through leadership, clear direction, teaching, motivating and evaluating the sales efforts of our local team. Individual should be highly organized, able to coach a winning team and have experience in pricing and inventory management. The ideal candidate must have a proven track record of success in TV Sales with a notable focus on new business development and non-traditional revenue streams including digital media. In person attendance is required.
Job Responsibilities:

  • Provide leadership and coaching of our local Account Executives.
  • Hire, train and motivate Account Executives to achieve revenue and share goals.
  • Schedule and conduct weekly sales meetings and sales training.
  • Conduct weekly one-on-one meetings and quarterly strategy meetings with each Account Executive.
  • Clearly define account executive performance expectations and measurement processes to assure account executives efforts and attention will lead to achievement of those expectations.
  • Develop relationships with our clients and key prospects via frequent visibility. This includes being active in the sales process, getting out on sales calls and entertaining clients.
  • Assist in accurately forecasting revenue throughout the year & exceed quarterly & annual forecasts.
  • Meet and exceed our departmental goals for Revenue, Market Share, New Business, Internet, Mobile, etc.
  • Manage, alongside the GSM and National Sales Manager, inventory and rates to maximize station revenue and achieve and exceed revenue goals.
  • Manage, alongside the Digital Sales Manager, our internet and web sales efforts to achieve and exceed revenue goals.
  • Advise the Research Director in creation of research pieces to assist in our sales efforts.
  • Communicate effectively with other Managers and Supervisors.
  • Perform other duties as assigned by management.
    Experience Requirements:
    • Our ideal candidate has a minimum of 3 years broadcast sales management experience, but is not required.
      Qualifications Requirements:
      • Understands how to communicate effectively and build strong internal and external relationships.
      • Has a history of achieving budgets on multiple platforms.
      • Is a skilled negotiator and problem solver.
      • Has a passion to build and maintain strong employee & client relationships.
      • Has the creativity to develop targeted, customer focused marketing solutions using multiple media products including television, web, mobile, and multi-cast.
      • Has a track record of success in new business development.
      • Has an excellent understanding of how to price effectively and manage inventory.
      • Takes full ownership of local budgets and revenue goals and is constantly developing strategies to overachieve.
      • Takes pride in being extremely well-organized and always prepared.
      • Have strong verbal and written communication skills.
        Additional Requirements:As part of its continued efforts to maintain a safe workplace for employees, Hearst Television requires that all employees who receive a written offer of employment on or after August 25, 2021 be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. HTV will consider requests for reasonable accommodations due to medical and/or religious reasons on an individual basis in accordance with applicable legal requirements.

Keywords: Hearst Television, Sacramento , Local Sales Manager - KQCA, Executive , Sacramento, California

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