Web Experience Manager

Company: Grin, Inc.
Location: Sacramento
Posted on: May 6, 2021

Job Description:

GRIN is the #1 influencer marketing software solution in the world. Focused on providing authenticity at scale, GRIN helps brands manage thousands of direct influencer relationships at a time, cutting out the middleman seen in legacy influencer networks. Advanced tools such as the world's largest database of influencers, automated email outreach and follow-up, campaign management, the industrys leading influencer CRM, and deep analytics with sales tracking, power the influencer marketing programs of the fastest growing consumer brands in the world.Are you passionate about data, experimentation, and driving revenue in a fast growing business? Do you have a collaborative, team-first attitude? If so, this role is for you. Reporting into the Director, Lead Acquisition, the Web Experience Manager will partner closely with our Growth and Content teams to maximize channel efficiency and hit aggressive new customer acquisition targets. Success in this position requires an analytical mindset blended with an eye for good web design that aims to improve the customer experience on our website, with killer coding skills to boot. The Web Experience Manager is a critical member of GRINs marketing organization, as you will be responsible for bringing GRINs digital strategy to life across GRIN.co and our other digital touchpoints. You will also be responsible for owning the GRIN.co web property holistically, executing high-velocity web optimizations and page builds that will drive measurable business results and create world-class web experiences for our future customers.What you will do:Responsibilities

• Manage website projects from scoping/needs assessment, all the way through sign-off, QA, launch, and ongoing optimization.
• Collaborate with marketers and designers to build new experiences for Grin.co
• Be responsible for the execution of maintaining, expanding, and scaling our web properties.
• Build engaging and interactive web pages that are optimized to be mobile responsive and SEO friendly as well as actively executing on strategies for increased site speed and optimal performance.
• Manage the frontend of the website with an expertise in frontend web development as well as UX/UI design combined with conversion analytics and data to create top-notch website user experiences.
• Work with the marketing teams and product team to create interactive content connected to the GRIN app API that engages the customer as well as generates leads.
• Convey ideas and value propositions with captivating storytelling across all web pages that creates engagement as well as driving toward business overarching KPIs.
• Maintain a solid understanding of user functionality design, interaction, architecture, user interfaces and navigation to create immersive online experiences for our target market.
• Build a deep understanding of visitor and customer behaviors on our site and use data to implement new page builds centered around those behaviors to optimize web experience and conversions.
• Work with Growth Marketing Team and use web traffic, site engagement data, and in-product metrics to prioritize opportunities and forecast the business impact of potential optimization efforts across the website.What will you bring?Required Qualifications:
  • 2+ years of Growth Marketing or Performance Marketing experience that included web optimization, web design and/or web development.
  • 3+ years of experience with Wordpress CMS
  • Ability to design and execute experiences that are positive for the brand, delightful for the user, and impactful for the business key performance indicators.
  • Working knowledge of paid acquisition programs (SEM, Social, Programmatic, etc.) and SEO best practices.
  • Experience in a high-growth, SaaS business preferred.Desired:
    • HTML
    • CSS
    • Javascript
    • UX/UI Design experienceBenefits:
      • Competitive salary
      • 16 days of PTO + 10 Sick Days + paid holidays
      • Medical, Dental, and Vision insurance
      • Home Office set up
      • Employee Stock Option Program
      • Paid Parental Leave
      • 401k Program
      • Professional Development Opportunities
      • Tons of growth opportunityand much more!ID: 2021-1133 External Company Name: Grin, Inc. External Company URL: www.grin.co Street: 400 Capitol Mall Telecommute: Yes

Keywords: Grin, Inc., Sacramento , Web Experience Manager, Executive , Sacramento, California