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Digital Analytics Sr. Manager

Company: Runyon Saltzman, Inc.
Location: Sacramento
Posted on: December 5, 2019

Job Description:

SummaryWith direction, provides day-to-day support for agency digital marketing programs, either alone or as a member of a team. This includes collecting, maintaining, and analyzing data for digital marketing accounts, and providing recommendations based on insights gathered.ESSENTIAL FUNCTIONSThe following reflects management's definition of essential functions for this job but does not restrict the tasks that may be assigned.-- Management may assign or reassign duties and responsibilities to this job at any time, including for reasonable accommodation purposes.Collect and analyze data from multiple studies using appropriate statistical methods (i.e. descriptive statistics, cross-tabulation, correlation), identifying trends and drawing conclusions taking into account secondary sources and industry knowledgeSynthesize multi-study results, preparing detailed and accurate written reports (including data tables, charts, and graphics) with actionable insights for presentation to clients and media teamExperience in digital marketing platforms including Google Ads, Google Analytics, Google Data Studio, Google Tag Manager and A/B TestingRecommend and oversee implementation of the most effective digital communications within client budgets for assigned agency clientsConstantly explore new digital options, platforms and analyze for client benefitUpdate clients/agency with digital media trends and topics (integrate with other mediaBe visible in the community (ex: member of boards, events, nonprofits or associations)Excel at collaboration and communication with creative and client servicesAdvocate for new business opportunities; develop and utilize network of repsPlan, create, communicate and evaluate client digital marketing campaigns for successful outcomesQualificationsKNOWLEDGE/SKILLS/ABILITIESExcellent written and verbal communication skillsExpert knowledge of Microsoft Office Suite including Excel, PowerPoint, and WordExpert knowledge of Google marketing tools including Google Ads, Google Analytics, Google Data Studio and Google Tag ManagerConvincing presentation skillsAble to manage client expectationsKnowledge of digital media planning process, digital media buying process and website project managementStrong organizational, mathematical, problem solving and analytical skillsAble to handle multiple projects and meet deadlinesAble to engage effectively with diverse individuals at all levelsQUALIFICATIONSFive plus years of related experienceAdvanced knowledge of digital platformsEDUCATIONBachelor's degree from four-year college or university or equivalent experience.

Keywords: Runyon Saltzman, Inc., Sacramento , Digital Analytics Sr. Manager, Executive , Sacramento, California

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