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Senior Marketing Program Specialist

Company: California State University, Sacramento
Location: Sacramento
Posted on: July 6, 2024

Job Description:

Senior Marketing Program Specialist

Job No: 537246
Work Type: Staff
Location: Sacramento
Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications, Telecommute eligible (work onsite as scheduled and/or as requested and telecommute as scheduled)

Working Title: Senior Marketing Program Specialist, College of Business

Classification Title: Public Affairs / Communications Specialist III

Posting Details

Priority Application Date (Posting will remain open until filled): Tuesday, April 9, 2024 11:55pm PDT

Hiring Preference
Eligible on-campus applicants in California State University Employees Union (CSUEU) Bargaining Units 2,5,7, and 9 will be given first consideration in the recruitment.

Position Summary

The Senior Marketing Program Specialist for the College of Business at Sacramento State University is responsible for planning, developing, and implementing marketing strategies to support the College's graduate programs. This role plays a crucial part in promoting the College's brand, increasing enrollment, and enhancing its online presence. The Senior Marketing Program Specialist will also oversee website updates, manage social media accounts, and create marketing materials.

FLSA: Exempt (Not eligible for overtime compensation)

Anticipated Hiring Range: $5,500 per month - $7,084 per month, commensurate with candidate's education, experience, skills, and training

CSU Classification Salary Range: $4,611 per month - $8,342 per month

Best-in-class Benefits:

CSU Total Compensation:

Salary Grade/Range: 3

Recruitment Type: Regular (Probationary)

Time Base: Full-Time

Work Hours: Monday through Friday, 8am-5pm; Occasional evening and weekends required, Hybrid Remote eligible

Department Information:

The California State University, Sacramento - College of Business (COB) develops engaged, responsible, and inclusive leaders that enrich communities around the world. The Administration, Faculty and staff in the COB are committed to providing the highest quality of education and serving as resources to its students. The COB is also committed to diversity, equity, and inclusion in all its activities. Founded in 1947, the COB offers six graduate degrees and one undergraduate degree. The COB has been accredited by the Association to Advance Collegiate Schools of Business (AACSB), the world leader in business school accreditation and a hallmark of excellence achieved by only 5% of colleges worldwide, since 1963. The COB is located in California's vibrant capital city, Sacramento.

Sacramento is one of the most diverse cities in the country that boasts a Mediterranean climate with an average of 265 days of sunshine a year. Foodies love the fresh ingredients and inspired dishes of the local Farm-to-Fork movement, outdoorsy types float on the two great rivers or hike along the American River Parkway, cultural connoisseurs embrace the city's bustling nightlife and arts events. Sacramento is also located within two hours of San Francisco, Napa Valley, and Lake Tahoe.

Minimum Qualifications

Entry to the first level within this classification requires knowledge of the fundamentals of public affairs and/ or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.

Required Qualifications

1. Bachelor's degree in Marketing, Communications, Business, or a related field
2. Up to 2 years of experience in marketing, with a focus on print and digital marketing and social media management
3. Experience providing initiative, leadership, and lead work direction or supervision in the workplace

Knowledge, Skills, Abilities
4. Proficiency in digital marketing strategies and tools, including SEO, SEM, email marketing, and analytics.
5. Strong understanding of social media platforms and trends, with the ability to develop and implement effective social media campaigns.
6. Excellent written and verbal communication skills, with the ability to craft compelling marketing materials.
7. Creative thinking and problem-solving abilities.
8. Project management skills with the ability to manage multiple initiatives simultaneously.
9. Familiarity with content management systems (CMS) and website development.
10. Excellent interpersonal skills and ability to work with diverse groups.
11. Ability to demonstrate initiative and work independently as well as part of a team.
12. Ability to cultivate and manage positive relationships with internal and external entities.
13. Demonstrated to think strategically and creatively in developing and recommending program goals

14. Manages student assistants toward a common goal.
15. Ability to travel
16. Ability to work nights and weekends as needed

Preferred Qualifications

17. Master's Degree

18 Knowledge of higher education marketing and admissions processes is a plus

19. Ability to take and edit photos for website and social media

20. Ability to film and edit short videos for website and social media.

Documents Needed to Apply

  • Resume
  • Cover Letter
  • An original marketing sample (social media post, campaign design, video, brochure, press release, etc.)
    Failure to upload required documentation may result in disqualification.

    About Sacramento State

    is located in the heart of California's capital city, five miles from State Capitol. The lush, 300-acre campus is situated along the American River, close to numerous bike trails and other recreational areas. Sacramento, also known as the "Farm-to-Fork Capital," is one of the most ethnically diverse and livable cities in the country, with a population of half of a million. Sacramento State is a Hispanic and AANAPISI serving institution with about 31,000 students coming not only from the Greater Sacramento Region, but also from across the state, country, and world. Our 1,800 faculty and 1,500 staff are committed to meeting our mission:

    "As California's capital university, we transform lives by preparing students to lead, serve, and succeed. Sacramento State will be a welcoming, caring, and inclusive leader in education, innovation, and engagement." As the regional hub of higher education, Sacramento State is dedicated to learning and student success; teaching, research, scholarship and creative activity; justice, diversity, equity and inclusion; resource development and sustainability; dedicated community engagement, and wellness and safety.

    As evidenced by the values embedded in our , Sacramento State is committed to creating an inclusive environment where all faculty, staff, students, and guests are welcome and valued. Our commitment is more than simply ensuring that our campus is free from bias and discrimination, but is one devoted to celebrating many diverse identities, life experiences, and perspectives that enrich our community, teaching and learning.

    To learn more about why you should join the Hornet Family, please visit the page.

    Equal Employment Opportunity
    California State University, Sacramento is an Affirmative Action/Equal Opportunity Employer and has a strong institutional commitment to the principle of diversity in all areas. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, sex, gender identity/expression, sexual orientation, pregnancy, genetic information, medical condition, marital status, veteran status, or disability. Sacramento State hires only those individuals who are lawfully authorized to accept employment in the United States.

    It is the policy of California State University, Sacramento to provide reasonable accommodations for qualified persons with disabilities who are employees or applicants for employment. If you need a disability related reasonable accommodation as part of the application and/or interviewing process, visit .

    The University is committed to creating an education and working environment free from discrimination, sexual harassment, sexual violence, domestic violence, dating violence, and stalking. For more information on mandatory training for new employees, visit .

    Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Fire Safety Right-To-know Act Notification:

    Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the current Annual Security Report (ASR) is available for viewing at .
    The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Sacramento State for the last three (3) calendar years. Paper copies are available upon request at the Police Service Center located in the University Union.

    Background Check Disclaimer

    A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with California State University, Sacramento. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University, Sacramento employees who apply for the position.

    COVID19 Vaccination Policy

    Effective May 2023, per the , it is strongly recommended that all California State University, Sacramento employees who are accessing office and campus facilities follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications.

    Out of State Employment

    Per CSU-wide policy (HR2021-04), all faculty who will begin initial employment (or return from a 12-month break in service) on or after January 1, 2022 are required to perform their work from within the State of California. Faculty hired prior to January 1, 2022 must be available to perform work in the State of California if their assignment is in-person.

    Eligibility Verification

    Selected candidate must furnish proof of eligibility to work in the United States. California State University, Sacramento is not a sponsoring agency for staff and management positions (i.e. H-1-B Visa).

    Note to Applicants:

    Possession of the minimum qualifications does not guarantee an interview unless required by collective bargaining agreement.

    Advertised: March 26, 2024 (7:45 AM)
    Applications Closes: Open Until Filled

    To apply, visit

    Copyright 2024 Inc. All rights reserved.


Keywords: California State University, Sacramento, Sacramento , Senior Marketing Program Specialist, Advertising , Sacramento, California

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