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Regional Marketing Manager

Company: LHH
Location: Sacramento
Posted on: August 6, 2022

Job Description:

Paladin is now LHH Recruitment Solutions! We are partnering with a leading automotive company in Sacramento, CA to recruit a Regional Marketing Manager to join their team on a permanent basis. In this role, you will be responsible for serving as the marketing resource for multiple dealerships in Northern California. You will work with leaders across the dealerships, from sales, service and general management, to communicate corporate marketing initiatives and drive adoption at the local level. You will work to understand their successes and challenges through ROI and KPI reports, and scope strategy and campaigns to drive sales and growth in their client base. Most importantly, you will become a local market expert, understanding the competitor landscape and finding opportunities to set these stores apart. To be a fit, you should bring 4+ years of marketing, account management and client services experience, with a track record of scoping marketing efforts that drive sales. You don't need to be a tactical expert (this team is backed by a leading corporate marketing team and agency partners), but you will need to leverage account management knowledge to set budgets and KPIs with local leaders, and track and report on successes. Automotive knowledge and/or experience in an agency setting is highly preferred.This team is backed by a leading corporate office and will provide you the tools to innovate with your local partners! You will work on a tight-knit, regional team with consistent collaboration across the West Coast. This is a hybrid role, with 75% of your time spent onsite traveling between stores around Sacramento and the Bay Area, with occasional travel to other California and West Coast locations. You will get the opportunity to work from home on days you aren't in the field, and will be empowered to create a travel schedule that works best for you. This is a permanent, salaried role ranging from $80,000 to $120,000 annually, heavily dependent on relevant experience and level of experience. Full and unique benefits are a part of the total package.You will:

  • Serve as the marketing expert and strategist for your assigned territory of dealerships, working with leaders from Sales, General Management, Service, Parts and more to drive sales, new business and ROI through corporate marketing initiatives at the local level
  • Drive education and adoption on marketing campaigns and resources at the store level, providing education to store staff and driving buzz around these initiatives
  • Maintain a consistent knowledge of store performance and campaign ROI, reporting successes and opportunities to store and corporate leadership and identifying opportunities based on data
  • Obtain and maintain subject-matter expertise on the local automotive landscape, understanding competitors, opportunities and challenges and working with store leaders to create solutionsYour experience should include:
    • 4+ years of experience scoping high-level marketing strategy, building client relationships and driving ROI through marketing efforts; Experience in the automotive industry or relevant similar spaces, highly preferred
    • Experience in marketing agency or creative services account management or similar, highly preferred and relevant
    • Bachelor's degree, preferred
    • Strong client services skill with the ability to maintain strong relationships with multiple locations and stakeholders and drive adoption and enthusiasm for marketing efforts at a local level
    • Ability to travel locally within the Sacramento and Bay Area regions -75% of the time; Available to travel to the larger West Coast territory, as neededSound like you? Our client is an award-winning organization experiencing massive growth. Apply here to be considered!

Keywords: LHH, Sacramento , Regional Marketing Manager, Advertising , Sacramento, California

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