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Media Buyer

Company: Merlot Marketing, Inc.
Location: Sacramento
Posted on: August 6, 2022

Job Description:

We are looking for a Media Buyer to negotiate and buy advertising inventory for clients. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices. In this role, you should be an effective negotiator, critical thinker and able to establish trust and build rapport with clients and media professionals. If you're knowledgeable about current media channels and advertising options, we'd like to meet you. Your goal will be to optimize ad exposure and outdo competition while staying within budgets.Responsibilities

  • Help identify target audiences and plan media campaigns
  • Compare and negotiate rates, ad space and airtime
  • Optimize plans and budgets according to the best media mix
  • Prepare schedules and adjust when needed
  • Experiment with new platforms and channels
  • Ensure ads are creative and displayed appropriately
  • Monitor costs and return on investment (ROI)
  • Report to clients and build long-term relationships
  • Spearhead day-to-day operations of client advertising and marketing programs, promotions and projects -from strategic inception to tactical execution
  • Negotiate media buys and added value
  • Develop overall media plans (print, digital, outdoor, etc)
  • Manage advertising/media schedule and insertion orders
  • Represent agency in client meetings/presentations and new business pitches
  • Communicate agency philosophy to clients - perform to agency standards
  • Add value to clients by recommending strategic advertising/media plans, creative ideas, strategies and solutions that excite the client and contribute to the growth and success of the client's business
  • Help drive and monitor overall marketing strategy while understanding how all marketing disciplines enhance the overall marketing programSkills
    • Proven experience as Media Buyer or similar role; experience in digital media is preferred
    • Familiarity with media-buying, planning and research
    • Interest in following advertising and media trends
    • Working knowledge of media analytics software
    • Excellent communication and negotiation skills
    • Organizational and multitasking abilities
    • Attention to detail
    • Critical thinking skills
    • BS/BA in Marketing, Advertising or related field
      QUALIFICATIONS + REQUIREMENTS: - Minimum 2+ years MARKETING/AD/PR AGENCY experience preferred - Minimum 2+ years MEDIA BUYING experience
      • A clear understanding of social media/content marketing, not only from an observer standpoint but as a participant
      • BA or BS in marketing, advertising, public relations or communications field
      • Proven ability to accept responsibility and follow through on all assignments and responsibilities
      • Exceptional writing and communication skills
      • Experience with public relations and social media is preferred
      • In-depth knowledge of traditional and digital media channels, including the role of social media in marketing
      • Proficient with computer programs needed to execute the job functions effectively
      • Understand and ability to develop marketing strategies
        ---LOCATION + TRAVELMerlot Marketing currently employs a hybrid work model enabling team members to work remotely. However, in person team meetings and other collaboration are required as often as needed. Frequent travel may be required for client meetings, media engagements/tours and industry trade shows/conferences.

Keywords: Merlot Marketing, Inc., Sacramento , Media Buyer, Advertising , Sacramento, California

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