DIRECTOR OF MARKETING AND COMMUNICATIONS
Company: California Assosiacion of Independent Schools
Location: Sacramento
Posted on: May 16, 2022
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Job Description:
DIRECTOR OF MARKETING AND COMMUNICATIONS Description Sacramento
Country Day School, the regional leader in PK-12th grade
independent school education since 1964, seeks a Director of
Marketing and Communications.
POSITION OVERVIEW
Sacramento Country Day School seeks a strategic, creative,
thoughtful, software and tech savvy communications professional to
serve as our Director of Marketing and Communications. The Director
is charged with leading the overall strategy for all communications
and marketing efforts on behalf of the school.
The successful candidate will have experience (preferably in an
independent school or similar non-profit) managing internal and
external communications and marketing efforts. The role requires
exceptional written and verbal communication skills as well as an
eye for graphic design in both print and digital formats. Website
content management skills, multi-media campaign experience, social
media strategy and a knowledge of brand marketing is preferred.
Excellent organizational skills, a positive attitude and the
ability to think big picture is a must.
PRIMARY RESPONSIBILITIES
--- Plan and implement a comprehensive marketing and communications
strategy to further the work of the Admission and Advancement
Offices.
--- In cooperation with the Head of School, Director of Admission,
and Director of Advancement, review, evaluate, and update marketing
campaigns to further support the goals of the school.
--- Manage, maintain and implement all communications, branding,
and public relations plans and programs.
--- Create, manage and direct the production of all school
publications including but not limited to weekly emails, social
media posts, the Annual Report, event marketing programs, Parents'
Association materials, etc.
--- Maintain common brand, editorial and graphic standards across
all school publications (print and digital), campus signage and
spiritwear.
--- Write, update, field and analyze yearly market surveys to
include key stakeholders - candidates, current parents, alumni and
staff.
--- Maintain and manage an integrated online presence, including
the schools social media accounts and the schools website
content.
--- Manage all media relations, including writing and distributing
press releases, cultivating relations with local media and
overseeing ad buys.
--- Oversee, manage and coordinate photography, videography,
multimedia libraries to create and generate media content across
marketing channels.
--- Manage the Communications and Marketing budget.
--- Maintain relationships with external vendors - website,
photographers, graphic designers, and printing firms.
SKILLS AND QUALIFICATIONS
--- Bachelor's degree and a minimum of five (5) years
Communications and Marketing experience required.
--- Technical skills that support the essential job duties and
responsibilities as described above.
--- Ability to write, edit and design for professional
publications, community news bulletins, and for social media
sites.
--- Demonstrated experience with photography, videography, website
content management and design, and social media marketing.
--- Proven track record as an independent and goal-oriented manager
with a dedication to meeting deadlines.
--- Knowledge of branding, school or product marketing and/or
public relation campaigns preferred.
--- Strong organizational skills, the ability to work across
multiple stakeholders and a positive attitude is a must.
Country Day School embraces the ideals of a liberal arts education.
We encourage our students to develop the full range of their
capabilities - intellectual, physical, creative, social, and moral,
and we cultivate in them the habits and skills that will enable
them to lead fulfilling lives. Sacramento Country Day School
teachers are active in the school community, many serving as
advisors, trip chaperones, and coaches. The ideal candidate will
add strength to a wide range of programs and embrace a diverse and
powerful learning community.
School requirements include: background check, First Aid/CPR
trained (school sponsored), negative TB result.
To Apply
Salary and benefits are competitive with other independent schools.
Please send a cover letter, statement of educational philosophy,
and a current resume with 3-5 references to Lee Thomsen, Head of
School, at lthomsen@saccds.org.
CAIS is an organization of approximately 200elementary, middle and
secondary schools in California. The Association serves and
strengthens its schools by:
Keywords: California Assosiacion of Independent Schools, Sacramento , DIRECTOR OF MARKETING AND COMMUNICATIONS, Advertising , Sacramento, California
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