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VP of Marketing

Company: MRINetwork
Location: Sacramento
Posted on: November 19, 2021

Job Description:

Type: Permanent
Experience: Executive Management (SVP, VP, Department Head, etc)
Education: Bachelor's Degree
Category: Marketing / Advertising
Industry: Consumer Products and Services / Retail & Wholesale
Company: PrincetonOne Headquarters
Reference ID: vbLJ9Z
Date Posted: 09/13/2021

  • Brand Strategy: Owns the marketing strategy for brand-driven growth in collaboration with strong Product and Operational peers as partners. Establish and implement short and long-term departmental goals, objectives, policies, and operating procedures.
  • Direct Response Campaigns: Oversees the end-to-end development of integrated digital campaigns to continue the strong history of sales and fanatical customer loyalty and engagement. Develops and executes quantitatively-oriented, fact-based and insight-driven digital marketing initiatives.--Makes testing and versioning an everyday part of the email creative and send list strategy.
  • Performance Marketing:--Works closely with tenured agencies on performance marketing and loyalty program strategy and execution, ensuring smart use of marketing investments and support of new product launch, target user segment, and geographical expansion initiatives.
  • CRM: Responsible for maintain and mining the customer database and retention strategy while ensuring quality assurance and customer data protection.--Utilizes sophisticated customer cohort data to ensure DTC customer metrics continue to drive growth.
  • Loyalty:--Expand an already strong customer loyalty program through on-going targeted initiatives to increase the overall size of the Inner Circle group, improve level-up statistics and reactive lapsed members to shore up level-down counts.
  • Team Leadership: Provides leadership and inspires a brand team to meet ambitious goals. Defines team structure, hiring priorities, and agency needs to deliver against a core scope of work. Attracts, builds, leads, and retains a high performing, multi functional, diverse team that is dedicated to the mission of the organization. Firmly establishes the team in service to all areas of the business as well as stewards of the brand experience. Qualifications:
    • 10+ years of experience in brand marketing, preferably a mix of agency and in-house roles, with at least 5 years of experience managing e-commerce marketing initiatives.
    • Exhibits proven strategic brand thought-leadership. Is an exceptional storyteller, able to see the big picture, propose innovative solutions to complex problems, and articulate clear goals, insights, plans and achievements to a senior executive audience.
    • Brings depth and breadth of experience with integrated brand campaign planning and creative execution of digital and social media.
    • Expertise in brand tracking, qualitative and quantitative research, creative testing, campaign analysis, and leading a road map of insights-driven brand marketing.
    • Master planner, able to translate strategic goals into year-round tactical plans.
    • Detail and deadline oriented. Able to react quickly to change. What we Expect
      • Customer Obsession: you know who your customer is and working in service to them is working in service to our end consumer.--Hunting may not be your passion, but you are committed to quickly learn the industry, the unique language, and the key segments to excel in your role as the Marketing Leader and to be able to communicate effectively with your peers and team, most of whom are personally passionate about hunting and the outdoors.
      • Commitment to Top Talent: you are passionate about working with the best possible people. You know how to attract them, develop them, and teach others to do the same.
      • Detail-Oriented: You are obsessed with a quality experience.--Even if you find some details challenging, you know who to ask for backup because what is most important is that your customer has the most excellent experience possible.
      • Entrepreneurial Spirit: your work is not just your job, it's your passion. You have and act on ideas about how to make your role, your department, and the company a better place. You know why you want to be part of building our future, are a highly collaborative and resourceful individual who can function at a high level, and are committed to collaborating every day. Does this position sound like you? Apply to our link below for immediate consideration and the opportunity to speak to myself candidly about this position. Not quite a fit? That's okay. Please visit our website at to learn more about all of the other fantastic opportunities we're currently filling. PrincetonOne is an equal opportunity employer. This field is for validation purposes and should be left unchanged.

Keywords: MRINetwork, Sacramento , VP of Marketing, Advertising , Sacramento, California

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